| A thing of beauty is a joy forever. It’s not just what’s on the outside that makes a Swatch what it is, it’s the memories it brings back. The feel good factor and the smile that returns to a person’s face after seeing a long forgotten, dear friend. I was on the lookout for a new watch after going years without wearing one, and just wanted something simple that would last a long time. Swatch was a brand I had forgotten about. After all, it had been over two decades since I last wore one, and seeing them on display in the store was a pleasant surprise. I was spoilt for choices and after a good hour of pure bliss, I purchased the Swatch Dark Blood. The size, weight, look, price (a very reasonable $89.99), Quartz precision, it's all there. The Swatch quality shines through. Very simple, very sharp, and in every way a beautiful watch. Welcome back old friend. | ![]() |






