The Fruity Cheerios "Family Fun" contest encourages families to capture how Fruity Cheerios contributes to family fun by creating a picture or video inspired by Fruity Cheerios and featuring family members.

Between now and May 18th, 2007, we'll be gathering Fruity Cheerios-inspired photo and video entries. A panel of judges will select five (5) finalists in each (photo and video) category based on:

· Creativity (25%)
· Quality of work (25%)
· Creative incorporation of Fruity Cheerios® cereal brand identification (50%)

Modern Mom visitors will vote for their favorite entry in each category June 8th through June 16th, and the Grand Prize winner in each will win a case of Fruity Cheerios (YUM!) and $500 in cash!

So get creative and get your entries in before May 18th! Get in on the fun! First 5 contestants will be provided a free box of Fruity Cheerios simply be mentioning you read about the competition on We Called It!

Entry submissions:
Photo Entries: Photo entries must be sent to fruitycheerios@modernmom.com with the Subject line: Fruity Cheerios Family Fun entry by 5pm PT on Friday, May 18, 2007. Finalists will be notified on or about May 25th.

Video Entries: Video entries must be uploaded via Brightcove using this page no later than 5pm PT on Friday, May 18th, 2007. Finalists will be notified on or about May 25th.

For complete rules, entry and guidelines, click here.